Augmented reality (AR) is a technology that superimposes virtual objects on top of the physical world, creating a hybrid environment that mixes and blends the real and the virtual. This technology has been around for quite sometimes. Have we seen some practical applications of AR in our daily life? You may see them already around you. Let explore some trends of AR nowadays. The list is sorted by the real application that we already have.
e-commerce
Retailers and companies are increasingly using AR to allow customers to virtually try on clothes, see how furniture and electronics would look in their home, and visualize products in different colors or configurations. Major Brands such as Ikea or Amazon have already made use AR in their mobile apps. Have you tried the AR feature when you buy furniture or televisions to place in your room before you buy? If so, you have experiences AR!
Entertainment and gaming
AR is being used in a variety of entertainment and gaming applications, from interactive museum exhibits to location-based games and virtual reality arcades.
If you come to Japan, you can visit the famous exhibit of TeamLab where you can see the digital object are projected using projection mapping. Projection Mapping is one of the applications of AR that is widely used in entertainment and tourism. Projection mapping is also displayed in many events in many locations such as Universal Studio Japan and Yokohama Red brick.
You may also have heard Hatsune Miku concert where Hatsune Miku character is being projected on top of a performance stage. Have you also enjoyed playing Pokemon Go in your smartphone? These are the best examples of AR Nowadays.
Tourism
AR is being used to create interactive and immersive experiences for tourists, such as virtual tours, digital art performance and interactive exhibits. TeamLab exhibit is one the famous spot you can visit to experience AR in Japan.
Hardware
AR hardware, such as smart glasses, is becoming more sophisticated and widely available, allowing for more immersive and interactive AR experiences. Smart glasses are the bridges to AR future. Although smartphones are already widely used to bring AR experiences in our daily life.
Education
AR can be used to create immersive and interactive learning experiences, allowing students to engage with complex concepts in a more visual and tactile way. In healthcare and medical field, AR is used to conduct surgical training, patient education, and telemedicine consultations.
Remote work and collaboration
AR can be used to create virtual meeting spaces where team members can collaborate in real-time, regardless of location. Have you seen metaverse? Although Metaverse is virtual reality, but we can see the glimpse of the future of AR there. We can just overlay and apply the tracking tech to the environment then we can see AR.
Have you found and experienced AR in daily life? With the recent development of hardware such as cameras, smartphones, smart glasses, and Head mounted display (HMD) soon we will have AR that will make our life easier and smarter. I am looking forward to it.
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